Inside Apple: How America’s Most Admired and Secretive Company Really Works
Adam Lashinsky | audiobook | 106 MB
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Based on numerous interviews, the book offers best selected new information about how Apple innovates, deals with its suppliers, and is handling the transition into the Post Jobs Era. Lashinsky, a senior editor-at-large for Fortune, knows the subject cold: In a 2008 cover story for the magazine, entitled “The Genius Behind Steve: Could Operations Whiz Tim Cook Run The Company Someday?” he predicted that Tim Cook, then an unknown, would eventually succeed Steve Jobs as CEO. While Inside Apple is ostensibly a deep dive into one, unique company (and its ecosystem of suppliers, investors, employees and competitors), the lessons about Jobs, leadership, product design and marketing represented as universal. They should appeal to anyone hoping to bring some of that Apple magic to their own company, career, or creative endeavor.
Download Inside Apple: How America’s Most Admired and Secretive Company Really Works – Adam Lashinsky | audiobook